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This survey of 155 foundation communicators shows that U.S. foundations are making use of all forms of digital communications, especially social media, a top priority. The survey results suggest the growth of social media and other emerging digital technologies is changing the way foundations communicate with target audiences and that the role of communications is becoming more central to forging and implementing foundation strategies.

Over the past decade foundations have worked to assess their performance in the fields and communities they seek to address. Data-driven forms of measurement have become more widely used to judge the results of programs, as part of a broader range of information used, as CEOs place great importance on assessing their foundations’ effectiveness.