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Paul Connolly, Director of Advisory Services for Bessemer Trust, writes about how donors can give "smartly" or "more strategically" and produce both stories and numbers showing how they're making a difference through their grantmaking.

A small number of companies, nonprofits and foundations–including The Rockefeller Foundation--want to see if the rapidly growing global supply chains that process data and operate call centers can be deployed to help alleviate poverty in Africa and...