Friday, October 5, 2012 -
12:00pm to 2:00pm EDT
Ford Foundation, 320 East 43rd Street, New York, NYC
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Public Policy Communicators NYC is an informal group of nonprofit and foundation communications executives that has been meeting roughly bimonthly over the past four years to explore contemporary, practical topics to improve our work. Whether it’s looking at macro issues like FCC policy on “net neutrality” or micro issues like how to make the most of low-cost multi-media, PPC-NYC meetings bring members into close contact with experts for full conversations that generate new ideas.
This session will delve deeply into how foundations and the nonprofits they support can use Twitter to really engage with key target audiences and integrate Twitter strategies into core communications.
We’ve all heard the Twitter 101 message that we need to be on it and the basics of getting started. But many of us have still not found success in getting beyond a minimal level of followers and using Twitter to “broadcast” our news. This session is designed to go way beyond Twitter 101 and learn from the experiences of nonprofits and foundations that have found real success using Twitter. We’ll talk about new ideas and the latest tools to optimize Twitter opportunities.
- The latest strategies for successfully engaging foundation and nonprofit target audiences through Twitter
- New ways to get beyond “broadcasting” your news through Twitter and more substantial relationship building with audiences
- New tools that help Twitter users better understand how well they are connecting with audiences and what are the potential opportunities
A Philanthropy New York Collaborative Program with Public Policy Communicators NYC.
- Suzanne Chang, Web Content Manager, The Century Foundation
- Kayla Santalla, Marketing and Communications Specialist, Ms. Foundation for Women
- Michael Hamill Remaley (Moderator), Vice President, Communications & Public Policy, Philanthropy New York
All foundation and nonprofit professionals engaged in communications work.