An increasing number of companies are developing strategies that align business goals, social impact, and stakeholder expectations. However, while some companies are consistently viewed as leading corporate citizens, others still struggle with their approach. What leads to this distinction?
Companies have become more intentional in their initiatives and have created more effective programs- but what is the pivotal role that leaders play in fostering a culture of citizenship? Company leaders are crucial for building trust and understanding stakeholder expectations – translating them into citizenship goals and business decisions. Engaged leaders should be able to articulate the values of the company; build credibility, commitment, and sustainability for the citizenship effort; and ultimately create a culture that recognizes the importance and value of corporate citizenship.
Join us for a discussion on leadership’s role in corporate citizenship success, sharing successful tactics used by effective companies and the role corporate citizenship teams play in making the case. We will look at local examples of leadership concepts, as well as TCC Group’s Framework for Successful Corporate Citizenship, which recognizes the “fundamental” elements of strategy and integration, as well as the “accelerator” elements of culture and leadership.
Explore
• The implications of strong and engaged leadership for citizenship success
• Strategies corporate citizenship teams use to make the case for engaged leadership
• Challenges and barriers to creating a culture of citizenship
Part of Philanthropy New York's Corporate Grantmakers Series.
This program is "Partially Open."
Presenters
• Nadia Gomes, Associate Director of Corporate Practice, TCC Group
• Tom Knowlton, Partner and Director of Corporate Practice, TCC Group
Designed for
Professionals at corporate foundations or corporate giving programs. Philanthropy New York members interested in corporate philanthropy are also welcome.