Hands-on Workshop: Communications Evaluation for Foundations and Nonprofits

Thursday, September 24, 2015 -
9:00am to 12:15pm EDT
Philanthropy New York, 1500 Broadway, 7th Floor, NYC
Members of PNY & Partner Orgs: 
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As the philanthropic sector increasingly recognizes the potential impact of changing hearts, minds and actions, many foundations are funding or engaging themselves in multifaceted communications campaigns to achieve their social missions. But how can those funding or executing communications campaigns meaningfully measure success beyond press clippings, social media follows and YouTube viewers?
Well-chosen analytics can provide a formative and continuous feedback loop pointing to your organization’s success in raising awareness (of your organization or an idea), changing behavior and motivating people to take action. Learn from the author of Measuring the Networked Nonprofit, Katie Paine, about basic concepts in how to think about evaluation, and from innovators offering concrete examples of how to use evaluation methods to better understand the role and impact of communications in campaigns.  Daily, we are confronted with behavioral analytics:
  • Social traffic outperforms website traffic from 3:00 p.m. Eastern Time to 1:00 a.m.
  • Tumblr active user-base grew 120% in the last 6 months of 2014.
  • Likes account for 96% of all engagements (comments account for the other 3%).
  • Brands post 2.3 times per day to Instagram
  • The largest profiles post 7.24 times per day, the smallest profiles post 1.68 times
  • Average follower growth month-over-month is 1.95%, (meaning that if you had 1,000 followers in March, you could expect to gain 19 new followers in April.)
What do these statistics mean for your communications-related projects?  How do you use them to assess campaign impact?
Attendees will also learn about the various tools for assessing the social impact of documentaries, feature films and short videos. We'll hear about the most promising of the bunch as well as related debates regarding frameworks for defining film impact.
Join us for a half-day, hands-on workshop with innovators offering concrete examples of how to use evaluation methods to better understand the role and impact of communications in campaigns. Take full advantage of PNY’s new conference facilities with your choice of three breakout sessions focused on key areas of communications: social media, film and visual media, and advocacy.


Designed for

All interested funders, communications and advocacy professionals.


9:00 AM - 9:15 AM Check-in
9:15 AM - 12:15 PM Program

Conference Agenda 

Hour One: Overview of basic concepts led by Katie Paine, co-author of “Measuring the Networked Nonprofit”.

Hour Two: Simultaneous breakout sessions.

Breakout 1: Social media evaluation tools with Amy Sample Ward 

Breakout 2: Evaluation tools in film and visual media with Jessica Clark

Breakout 3: Advocacy evaluation with Subarna Mathes 

Hour Three: Troubleshoot scenarios at your foundation on campaign evaluation and structured networking.  

Registration is required by September 23rdSpace is Limited. Early RSVPs are highly recommended.  

Members: To register yourself and/or a colleague at your organization, please log in and click the Register Now link above. (no fee)

Guests of Organizers: Please email register@philanthropynewyork.org with your name, title, organizational affiliation, business mailing address, and phone number.  Please indicate by which organizer you were invited. (no fee)

Public Policy Communicators-NYC members: THIS PROGRAM IS FREE to all nonprofit communciations professionals who are regular attendees of PPC-NYC programs.

Non-Member Funders: Please email register@philanthropynewyork.org ($150 fee)

Please email register@philanthropynewyork.org with any questions.

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