Missed the program? View materials and the live recording here.
Foundations and their grantees are increasingly producing effective multimedia as audiences have become more sophisticated. And often, they are producing highly entertaining or emotionally impactful videos for relatively little money. For foundations and nonprofits, the question is no longer “Should we be producing multimedia?” but “How do we?” Human Rights Watch and the Ford Foundation, winners of Webby Awards and a Peabody Award, share tips including how to bring big ideas to short videos, how to tailor your message to diverse audiences, and why you shouldn’t work with creatives who only work with foundations. Join us for a dialogue with two dynamic experts in multimedia production!
This program is being reproduced for Philanthropy New York’s members, due to its popularity at the national Communications Network conference this past October. This "back by popular demand" program is being presented by Public Policy Communicators NYC in partnership with the Communications Network.
- Best practices in producing impactful creatives
- Effectively segmenting your audience
- Communicating your message successfully
Jessie Graham, Senior Multimedia Producer, Human Rights Watch
MacKenzie Fegan, Mulitmedia Producer, Ford Foundation
Michael Hamill Remaley (Moderator), Senior Vice President, Public Policy & Communications, Philanthropy New York
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