Effective advocacy communications today means successful navigation of social media. It isn’t just Twitter, Facebook and other new distribution channels; blogs, webcasts, digital services, and other innovative technologies offer immense potential and provide increased access to a variety of audiences. Yet while these tools have given voice to some, others are silenced on the sidelines. As they are unfamiliar with the rules of these new communication avenues, and the best ways to use them, they remain intimidated by a conversation moving at a rapid pace. Others understand their great potential, but haven’t figured out how to develop comprehensive communications campaigns that integrate both new and traditional communications strategies.
Join us and discover the promises offered by new technology and find out how to avoid the perils. Learn to use new tools for advocacy effectively as a panel of funder and communications experts share best practices for digital engagement.
Proven strategies to help one navigate legal issues as they pertain to a variety of digital services
What is clearly allowable within the digital realm and what remains unclear
How to effectively integrate new media into an organizational communications plan
Part of Philanthropy New York's Advocacy 201 Series, "Policy, Advocacy and Government Affairs: New Perspectives on Foundations Taking Action,” co-sponsored by Public Policy Communicators NYC.
This program is "Partially Open."
Isaiah Castilla, Advocacy Programs Counsel, Alliance for Justice
Anthony Simmons, Program Manager, The Schott Foundation for Public Education
Vince Stehle, Executive Director, Media Impact Funders
Marcia Stepanek, Instructor, George H. Heyman, Jr., Center for Philanthropy and Fundraising, New York University
Ben Wyskida, Senior Vice President, BerlinRosen