Next Gen Donors: Shaping the Future of Philanthropy

Publication date: 
April, 2013

GrantCraft partnered with 21/64 and the Johnson Center for Philanthropy at Grand Valley State University in an analysis of their new research on next generation donors.

A relatively small group of Generation Xers and Millennials will inherit over $40 trillion in wealth, much of that designated for philanthropy. In this first-of-its-kind research, the Johnson Center and 21/64 examined a key segment of the next generation of major donors in the United States. Through a national online survey and in-depth interviews, they explored themes including philanthropic orientation, priorities, strategies, decision-making, and activities.