Publication date:
April, 2013
Source(s):
GrantCraft
GrantCraft partnered with 21/64 and the Johnson Center for Philanthropy at Grand Valley State University in an analysis of their new research on next generation donors.
A relatively small group of Generation Xers and Millennials will inherit over $40 trillion in wealth, much of that designated for philanthropy. In this first-of-its-kind research, the Johnson Center and 21/64 examined a key segment of the next generation of major donors in the United States. Through a national online survey and in-depth interviews, they explored themes including philanthropic orientation, priorities, strategies, decision-making, and activities.
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