Friday, August 14, 2015
Wallace Foundation Releases Reports on Successful Audience-Building Efforts
The Wallace Foundation today released two new case studies analyzing strategies used by two Philadelphia-based arts organizations – The Clay Studio and Fleisher Art Memorial – to reach and engage audiences new to those organizations. The reports explore how the two organizations attracted new audiences: young professionals to The Clay Studio and residents of the ethnically diverse neighborhood to Fleisher.
Both efforts were undertaken as part of the Wallace Excellence Awards, a national initiative designed to generate evidence-based practices for the field. The foundation has also produced three videos, providing first person accounts of these experiences from leadership at The Clay Studio and Fleisher Art Memorial....