Rockefeller Brothers Fund and F.B. Heron Foundation Place More Emphasis on Impact Investing

Thursday, March 19, 2015
Rockefeller Brothers Fund and F.B. Heron Foundation Place More Emphasis on Impact Investing
 
John D. Rockefeller would never have considered abandoning the oil business. But that is exactly what some of his heirs did last fall. The Rockefeller Brothers Fund, a family foundation with $860 million in assets and a long history of supporting environmental causes, announced it would divest itself of all fossil-fuel investments.
 
The decision was not just about a family moving away from its legacy but a sign of a broader trend in philanthropy.
 
The conventional approach private foundations have used ever since Mr. Rockefeller created his philanthropy was simple: Invest the assets and then distribute a portion every year. But in today’s world, this structure faces some challenges. The intersection of private wealth and public accountability is more complicated, prompting many in the foundation world to operate in new ways — and with approaches that could eventually turn the entire way philanthropy operates upside down....