Monday, October 20, 2014
Charities Seek to Attract More Boomers as They Mull Retirement Plans
As wealthy baby boomers are getting ready to retire, many nonprofit organizations are seeking to get them thinking about how to channel their money and other assets into philanthropy.
Charities are also benefiting from a giving surge by people in their 50s and 60s, especially those seeking to get their children to become strong donors.
The website of the Bank of America Charitable Gift Fund (No. 120), for example, now produces grant-making forms that are filled in with key details, making it simpler for donors to make repeat gifts to the same organizations.
Fidelity reported a burst of giving after introducing a new iPhone application at the end of 2012. Using the free app, donors can direct grants from their smartphones on the spot, such as at a charitable event or when they learn about emergency appeals for aid. So far this year, donors have used iPhones to make 1,800 grants to charities totaling $4 million....