Fair Health Launches New Healthcare Portal YouCanPlanForThis.Org with Support From the New York State Health Foundation
Men and women of all age groups have been visiting YouCanPlanForThis.org, a free website created by independent nonprofit FAIR Health that enables New York State residents to plan their healthcare costs. This preliminary evidence of the site's broad appeal comes from FAIR Health analytics.
Since the website's launch on September 12, 2017 through January 23, 2018, adults across the age spectrum from 18 to 65 and older used the site. Baby boomers (defined by the US Census Bureau as currently 54-72) were a large constituency, with about half of the site's visitors aged 55 and older. The other half of visitors ranged in age from 18 to 54. Millennials (defined by the Census Bureau as currently 18-36) were over a quarter of all site visitors.
Significantly, both women and men visited the site. Consistent with focus groups FAIR Health has conducted showing that women are often healthcare decision makers and caregivers, the majority of visitors were women, but men also were well represented.
Almost 75 percent of visitors used mobile devices to access the site, and 25 percent of visitors arrived via social media—suggesting the growing power of both mobile devices and social media in directing people to the healthcare resources they need. "MRI" and "root canal" were, respectively, the top medical and dental terms searched...