Warm Up Potential Major Donors Via Digital
Nearly three-quarters (73 percent) of philanthropic giving comes from individuals and donor pyramids continue to grow steeper to the point that, today, as much as 95 percent of dollars into organizations via individual giving are given by 5 percent of supporters. Even if you aren’t a math expert, it’s clear that keeping supporters engaged is as important as ever.
During their presentation, “Fast Forward: Defining the Future Intersection of Major Gifts and Digital” at the 2017 Bridge to Integrated Marketing and Fundraising Conference in National Harbor, Md., Cathy Sterling; vice president of Schultz & Williams; Adva Priso, associate vice president of Anne Lewis Strategies, LLC; and Jeff Muller, director of donor communications and stewardship for World Wildlife Fund (WWF) discussed the importance of engaging and stewarding major-gift donors.
Following an introduction on major gifts by Sterling, Priso shared strategies to “warm up” prospective donors before solicitation. . .