Wednesday, January 4, 2017
Rockefeller Study Finds Media Coverage Misses Gig Worker Concerns
Whether you call it gig working, the 1099 economy, or another label, the phenomenon of people driving passengers, doing odd jobs, delivering food from restaurants, walking dogs, or providing many other services has been hot in the media.
Uber, Lyft, Airbnb, and others became fascinations and the CEOs often treated by the tech and business press as rock stars.
But the largely positive wave of attention may have missed much of the downside participants have experienced.
The Rockefeller Foundation paid for PR and communications firm Cision to perform a one-year news media and social media analysis to see whether attitudes in both paralleled...