Want To Engage Millennials? Try Corporate Social Responsibility
Millennials are becoming even more engaged in philanthropic causes in 2017 than they were in late 2016, according to Phase 1 of the Millennial Impact Report. At the same time, employers continue to search for ways to engage millennials to successfully attract, hire and retain them. As millennials become an increasingly large percentage of the workforce, companies may take the opportunity to support their local community. Colleagues working together to accomplish a shared goal can have a positive effect on company culture. Embracing corporate social responsibility can benefit the bottom line as well. In a recent Cone Communications survey, 87% of Americans will purchase a product because a company advocated for an issue they cared about, and millennials are more likely than other generations to research the issues a company supports and the extent to which the company contributes. . .