Target Hands Decision on $5-Million Schools Gift to Online Voters

Thursday, August 15, 2013

For the first time, Target is letting its shoppers decide, via Facebook, how it will distribute $5 million in donations to public schools through its “Give With Target” campaign. (Target President of Community Relations Laysha Ward is also quoted in the article.)

Retail giant Target is turning over to Facebook users the decision on how it will distribute $5-million in donations to public schools, the first time the store has ceded to shoppers full control of its “Give With Target” campaign, according to the Star Tribune....

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