Supported by Rockefeller, Study Finds Gig Economy Media Reporting Disconnected from Worker Reality
Media coverage of America's independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
On behalf of The Rockefeller Foundation, Cision conducted a one-year news media and social media analysis of conversation relating to independent workers, including those working in the growing gig economy.
Analysts conducted the media review between July 1, 2015 and June 30, 2016, studying more than 540,000 news media and blog articles as well as 132,000 social media posts. The goal of the analysis was to better understand media perception around the topic...