Study: Giving Leads to Happiness
The adage says it’s better to give than to receive. But is it really? The scientific evidence that generosity is good for us has been scant, even as the benefits of selfishness are obvious. Recently, however, a neurological study published in Nature Communications found there may be some biological truth to the maxim after all. The study showed that generosity changed the activity in people’s brains in ways that increase feelings of happiness, even if the generous act is small or only imagined.
Scientists at the University of Zurich and elsewhere began by recruiting 50 men and women and asking them to complete questionnaires about their current mood. They then were given 25 Swiss francs (about $25) once a week for the next month. Half of the 50 were asked to spend this on themselves. The other half were instructed to choose a new recipient each week on whom to spend the money. In other words, half the volunteers agreed to be selfish and the other half to be generous. . .