Social Movements for Good: How Companies and Causes Create Viral Change

Thursday, April 21, 2016

Social Movements for Good: How Companies and Causes Create Viral Change

When I think back to the social movements I learned about as a kid — from women's suffrage to civil rights — I picture grainy, black-and-white photos of people, young and old, with picket signs marching through the streets.

While social movements today share many of the same elements, they would be largely unrecognizable to the early to mid-twentieth century leaders and social reformers who paved the way for today's activists.

In Social Movements for Good: How Companies and Causes Create Viral Change, Derrick Feldmann adeptly dissects many of the social movements we've become familiar with, distinguishing them from movements of the past and, in so doing, reveals how contemporary social movements emerge, gain momentum, and, in some cases, sustain themselves long enough to change the world.

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