Six Useful Tips For Nonprofits To Keep Marketing Automation Personal
With 79% of top performing companies using marketing automation for at least two years, according to a report by Pardot, it only makes sense that this email technology would make its way to nonprofit organizations across the U.S. While much can be said about using marketing automation to drive fundraising, gain subscribers, and promote awareness, it can also remove that personal touch that is so important to a nonprofit’s membership base.
From drip campaigns to triggered emails, marketing automation is an efficient way to interact with customers and drive web traffic based on the decisions that your subscribers make. Keeping your interaction high while still maintaining personalization is of utmost importance, which is why six members of Forbes Nonprofit Council shared some ways that you can keep that personal touch when it comes to marketing automation...