Seven Elements of A Results-Driven Corporate Social Responsibility Program

Thursday, September 21, 2017

Seven Elements of A Results-Driven Corporate Social Responsibility Program

Companies today must become active within their own communities to thrive as 81% of millennials expect organizations to make public declarations of their corporate citizenship.

Beyond generating profit and employing people, businesses have the ability to be the leading drivers of change by starting a strategic corporate social responsibility program, according to Scott Tattar, an instructor at Drexel University and owner of Tattar Strategic Communications, a PR consultancy in Philadelphia.

A corporate social responsibility program is a marketing driven initiative that impacts the communities a company is active in with the goal of building brand loyalty and making a difference. . .

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