Salesforce.org Launches Philanthropy Cloud That Could Transform Corporate Giving
Picture the dog-eared volunteer sign-up sheets that are posted in the breakroom. Or the email that mentions the Google Doc that includes the link to the charity your manager said might interest you. Or that quarterly payroll deduction, the one that you’re sure is for a good cause, even though you don’t remember which one exactly.
Shouldn’t there be a better way to engage with your company’s CSR initiatives?
Now there is. Meet Salesforce.org Philanthropy Cloud, a new social impact network built by Salesforce.org in partnership with United Way Worldwide.
With Philanthropy Cloud, companies can manage all their philanthropic efforts on one network, easily connecting with employees about CSR initiatives, and then tracking progress, motivating participation, and measuring collective impact.
“Companies like Facebook and Amazon have had tremendous success by offering these three things: access, simplicity, and effectiveness,” said Nasi Jazayeri, executive vice president and general manager of Philanthropy Cloud at Salesforce.org. “Our goal was to bring those same principles to philanthropy.”
Work on Philanthropy Cloud started in August 2017. For years, Salesforce had been hearing from others looking to replicate its “1-1-1” initiative, a pledge to donate 1% of equity, 1% of products, and 1% of employee time to charitable causes...