Rockefeller Brothers Fund's Purpose-Driven Investment Highlighted by Forbes
Millennials are coming of age and now make up the largest percentage of the U.S. population - which means they are set to make up an increasingly larger percentage of total individual investors. This socially conscious generation is saying they want to support companies that strive for prosperity, which means not just a wealthy few but rather the well-being of many. These purpose-focused young adults aren’t the only ones putting their money where their mission is. Historically wealthy families and financial institutions are investing in purpose too. Take the Rockefeller Brothers Fund for example, which committed to divest from fossil fuels. Purpose-driven investing is more than table stakes; it’s influencing substantial amounts of capital and positioning your brand to stand out as a sound monetary, as well as social, investment, in turn, can help your business attract funding and increase financial performance...