Wednesday, August 30, 2017
To Raise Cash on Social Media, Focus on Facebook, Says a Top Fundraiser
If you’ve scrolled through Facebook lately, you know nonprofits are increasingly active on the social-media site. How active?
The Chronicle recently spoke with Carie Lewis Carlson, senior director of digital marketing for the Humane Society of the United States, who says the other social-media sites barely register. It’s all about Facebook.
What percentage of your development budget is used for advertising on Facebook versus other social-media sites?