Princeton Project Funded by Two PNY Members Reveals Insight into Behavior-Change Campaigns

Friday, January 20, 2017

Princeton Project Funded by Two PNY Members Reveals Insight into Behavior-Change Campaigns

The William T. Grant Foundation's Scholars Program and the Russell Sage Foundation fund a project that  asked students to report who they socialized with on a regular basis — both in person and online — and then used the data to identify the most connected students to position as "social referants" to spread social change.

The researchers encouraged this small set of students to take a public stand against bullying at their schools and found that middle schools that instituted Roots experienced a 30 percent reduction in reported "conflict incidents." The results suggest that behavior-change campaigns may be made more effective when they harness networks of influence to change societal norms... 

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