Prescription For Making Healthcare Enrollment More Customer-Friendly

Friday, August 1, 2014

Prescription For Making Healthcare Enrollment More Customer-Friendly

Before open enrollment for Obamacare begins this fall, NY State should take steps to make the process for signing up more customer-friendly, writes James R. Knickman President & CEO, New York State Health Foundation, in the Huffington Post.

As the state moves ahead "with an eye toward enrolling a million more New Yorkers, a few key changes could make New York even more successful." His suggestions:
 
  • Make it easy to determine which providers are participating in each plan.
  • Make it easy to compare plans.
  • Reduce the overwhelming number of nearly-identical product offerings. 
  • Get direct feedback from consumers....
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