Online Giving Up, But Overall Giving Declines
Fundraising can sometime be an enigma wrapped in a riddle and folded into a question, as any fundraiser might attest. Recent overall and online-giving trends illustrate that unpredictability as overall giving for the three months ending in August was down 0.8 percent as compared to the same three-month period of 2016, according to the latest Blackbaud Index. Online giving, conversely, went up by 9.8 percent when the two periods are compared.
Large organizations, defined as those with $10 million or more in revenue struggled the most overall, down 2.4 percent, but had the biggest gains online – 11.5 percent. Small organizations, those with $1 million or less in revenues, were on the opposite end of the spectrum and saw overall growth of 2.4 percent, but just 4.4 percent online. Medium-sized organizations saw increases of 0.4 percent and 9.3 percent overall and online, respectively. . .