Tuesday, October 3, 2017
The New Bedtime Story Is a Podcast
James Kee, a 7-year-old from San Francisco, has found something even better than TV. Since the NPR podcast for kids “Wow in the World” debuted in May, he’s listened to every episode three times. “It’s a little funner” than television, James said. “My brain works better.”
When the show’s co-host Guy Raz came to James’s hometown this summer for a live taping of his podcast for grown-ups, “How I Built This,” James’s mom arranged for them to meet outside the venue. James had Mr. Raz sign the back of his NPR T-shirt.
As podcast makers look to expand their audience — just under a quarter of Americans have listened to a podcast in the past month — they’re turning to a previously untapped demographic: children. . .