Ms. Foundation for Women Will Join SheKnows Media for the Sept. 26 Panel on Next-Generation #Femvertising
SheKnows Media, a leading women's media company with 81 million unique visitors a month* and 302 million social media fans and followers, today announced that it will reveal new, proprietary research on #Femvertising during its Sept. 26 panel titled, “The Key to Next-Generation #Femvertising: Ever-More Authentic Portrayals of Humans.”
The survey, fielded online in September 2016, examines attitudes toward the pro-female advertising movement in which brands are increasingly building gender-equality messages and images into ads that target women.
Responses were compared to SheKnows Media’s original #Femvertising study, which was revealed at Advertising Week in 2014.
This year, however, nearly 4,000 people took the survey compared to just over 600 in 2014. In addition, SheKnows Media opened the #Femvertising survey up to men...