In Lieu of Money, Toyota Donates Efficiency to New York Charity

Wednesday, August 28, 2013

Toyota’s unique partnership with the Food Bank for New York City highlights a different way for-profit businesses can help their communities.

The Food Bank for New York City is the country’s largest anti-hunger charity, feeding about 1.5 million people every year. It leans heavily, as other charities do, on the generosity of businesses, including Target, Bank of America, Delta Air Lines and the New York Yankees. Toyota was also a donor. But then Toyota had a different idea...

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