LGBTQ Groups Adjust to More Married Donors
The revolution in civil and legal rights for LGBTQ Americans has wrought a parallel shift in fundraising tactics for nonprofits that worked to bring about those changes. Charities that once focused mostly on unmarried, often childless people are now dealing with a marriage and baby boom among their donors.
Take the Human Rights Campaign.
The number of contributors to the advocacy group has grown by 16 percent since 2014, a period during which a crusade the organization helped lead produced the Supreme Court ruling allowing same-sex marriage across the United States. The number of married donors grew by 80 percent in that period, while the number of single-person households making contributions increased by just 12 percent. About 9 percent of the organization’s lesbian, gay, bisexual, and transgender donors are married. . .