Laurie M. Tisch Illumination Fund’s Healthy Food & Community Change Initiative to Be Featured on Philanthropy Reality Show

Thursday, January 12, 2017

Laurie M. Tisch Illumination Fund’s Healthy Food & Community Change Initiative to Be Featured on Philanthropy Reality Show

Did you ever think you’d see a TV reality show about philanthropy and nonprofits? 

Well, now there is one!  It’s called Give, and the Laurie M. Tisch Illumination Fund and two of its grantees will be featured this Saturday.

They’re not dancing with stars or voting anyone off of a remote island.  Nor will any celebrity apprentices be fired! 

Instead, tune in to NBC TV this Saturday at noon EST to meet two nonprofits, Green City Force and NEBHDCo, grantees in the Laurie M. Tisch Illumination Fund’s Healthy Food & Community Change initiative.

Give is part of the NBC network’s new programming block “The More You Know.”  Give highlights the world of philanthropy by featuring the stories of high-impact nonprofit organizations around the country.  Blair Underwood is the Executive Producer, and his co-host is Jenna Bush Hager.  

In each episode, a celebrity ambassador visits two nonprofits that use innovation, best practices and dedication for change in their communities and the world.  Give’s producers invited the Laurie M. Tisch Illumination Fund to nominate two organizations that share the foundation’s mission – to increase access and opportunity for all New Yorkers.

On Saturday’s episode, Jenna visits Brooklyn to meet NEBHDCo at its Golden Harvest Client-Choice Food Pantry in Bed-Stuy and Green City Force’s Urban Farm Corps at New York City Housing Authority (NYCHA) farm in Canarsie. These organizations work to increase access to healthy food and economic opportunity in New York City’s economically challenged neighborhoods.  According to Laurie M. Tisch, President of the Fund, “we’re thrilled that they are receiving this recognition.”

NEBHDCo is one of five neighborhood-based community development corporations (CDC’s) that were convened by LISC NYC to create Communities for Healthy Food (CfHF).  LISC NYC’s Communities for Healthy Food is a place-based initiative that integrates access to healthy and affordable food into every aspect of the CDC’s comprehensive community development work.  The Give episode showcases NEBHDCo’s TurnUp Program, a component of its Growing Youth Power Project - a year-round holistic food justice project for youth ages 13 - 18. 

Green City Force is a nationally recognized Brooklyn-based organization that recruits 18-24 year old NYCHA housing residents for rigorous workforce training and AmeriCorps service positions leading to jobs in the sustainability sector.  Their flagship programs are the Clean Energy Corps and the Urban Farm Corps.  In 2016, Urban Farm Corps members built three new farms as a part of NYCHA’s Urban Agriculture Initiative and the City’s Building Healthy Communities initiative, led by the Mayor’s Office of Strategic Partnerships with the Fund for Public Health.  The Urban Farm Corps engages NYCHA residents and community members and encourages healthy eating through nutrition education, hands-on activities, and community-wide events.

Laurie Tisch will join Jenna, Blair and consultant Joan Garry to discuss Jenna’s site visits. 

Tune in to NBC this Saturday, January 14 at noon EST.  (The time may vary in other locations.) 

And help get the word out.  If you use social media, you can use the following handles:


@JennaBushHager and @BlairUnderwood

@NEBHDCo and @GreenCityForce


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