JPB Foundation Backs New Childhood Obesity Research

Wednesday, April 29, 2015
JPB Foundation Backs New Childhood Obesity Research
Contrary to popular belief, more healthy kids’ meals were ordered after a regional restaurant chain added more healthy options to its kids’ menu and removed soda and fries, researchers from ChildObesity180 at Tufts University Friedman School reported today in the journal Obesity. Including more healthy options on the menu didn’t hurt overall restaurant revenue, and may have even supported growth.
Researchers examined outcomes before and after the Silver Diner, a full-service family restaurant chain, made changes to its children’s menu in order to make healthier items easier to choose. This study is the first of its kind to look at both ordering patterns of children’s food plus a restaurant’s sales data after making menu changes....
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