How Salesforce is Innovating Corporate Philanthropy and Workplace Giving
Salesforce, along with its nonprofit arm Salesforce.org, is leading Silicon Valley’s charge toward more integrated models of corporate philanthropy.
This year, Salesforce is rolling out the next stage in its compassionate capitalism game plan. Dubbed Philanthropy Cloud, it’s a “social giving platform” that riffs off the company’s widely used customer relationship management products to make employee giving more personalized, networked, and generally interesting.
The interest factor is key. While philanthropy among the rich is growing these days, giving from ordinary Americans is on the decline. There are a number of reasons for that, including secularization and stagnant incomes. But it doesn’t help that many employee giving programs seem so lackluster. In the age of crowdfunding, social media, and, yes, Netflix, personalization is paramount. So is a sense of engagement that goes beyond a routine paycheck deduction...