How The Prudential Foundation Centers Community in its CSR
Lata N. Reddy, the senior vice president of Diversity, Inclusion & Impact at Prudential Financial, urged small businesses and startups to inject corporate social responsibility (CSR) into their business operations to achieve their mission of turning their respective companies to an enduring business giant like Prudential Financial. Reddy, who is also the chairperson and president of The Prudential Foundation, said that CSR with Prudential was done through “an inside out and an outside in perspective”—using the company’s skills to work on a community’s problem and accepting outside help for its decision-making.
One instance is when the company chose to remain in its hometown city, Newark, New Jersey, since its conception in 1875 despite several financial shakedowns in the past. The company, according to Reddy, has made a conscious decision to stay there and invest heavily in its citizens while making partnerships across all sectors...