Tuesday, June 28, 2016
Dove's #MyBeautyMySay Campaign Rises to Top of the Viral Video Chart
Dove's latest video arguing against opressive beauty norms is No. 1 on this week's Viral Video Chart by Visible Measures, which tracks organic and paid plays each week to see which marketers are reaching consumers most with digital video.
The Dove campaign ascended to the top spot from No. 9 last week, replacing a prank video campaign by hard cider brand Smith & Forge...