Sunday, February 9, 2014
The New York Times examined Citigroup's new philanthropic effort (part of its Olympics sponsorship) that gives a boost to sports-related causes.
ESTEEM for banks in the wake of the financial crisis is in the doldrums, with Americans rating the reputation of the industry only 58 on a 100-point scale, well below consumer products companies, at 75, computer companies, at 72, and even unloved sectors like the media, at 61, and telecommunications, at 60, according to a 2013 Reputation Institute study featured in American Banker.
Now Citigroup, as part of its Olympics sponsorship, is introducing a philanthropic effort that gives a boost to sports-related causes — and could help burnish its reputation, too.....