Booth Ferris Foundation, New York Community Trust and Others Support Apollo Theater Transformation
HARLEM, NY.- The Apollo Theater announced today that it is undertaking the initial phase of the iconic Theater’s transformation into the Apollo Performing Arts Center through two new theaters within the Victoria Theater Redevelopment Project at 233 West 125th Street. The theaters will be the first physical expansion of the Apollo in its nearly 85-year history. Scheduled to open in fall 2020, the two new theaters at the Victoria space will allow the nonprofit Apollo Theater, which will operate the spaces, to increase the number of programming, educational, and community programs it offers. They will also house the Classical Theatre of Harlem, Harlem Arts Alliance, and Jazzmobile, the cultural partners designated by Empire State Development, enhancing Apollo’s advocacy for African-American, African-diasporic, and Harlem-based artists and culture. In conjunction with the initiative, the Apollo will develop a theater rental subsidy program for nonprofits, with details to be announced. The Victoria Theater’s revitalization into a creative and community resource expands on the Apollo’s mission to work with and support a greater number of emerging and established artists of color across disciplines, and serve as an artistic, educational, and community resource...