Bloomberg Philanthropies Funds Brooklyn Museum App
For the last few years the Brooklyn Museum has been prototyping ways to reach visitors on a more personal level. Their final product is the ASK Brookly Museum app. It's a chat interface that lets museum-goers talk to staff about anything that strikes their fancy in the institution.
A team of art educators sit around a cluster of computers near the museum entrance, ready to answer questions from visitors as soon as they comes through the app.
But it's teaching the museum staff something as well: They're learning how visitors interact with the collection, and as a result, are providing more information in some places or making changes to displays in other locations...