Bloomberg Philanthropies Funds Brooklyn Museum App

Wednesday, June 29, 2016

Bloomberg Philanthropies Funds Brooklyn Museum App

For the last few years the Brooklyn Museum has been prototyping ways to reach visitors on a more personal level. Their final product is the ASK Brookly Museum app. It's a chat interface that lets museum-goers talk to staff about anything that strikes their fancy in the institution.

A team of art educators sit around a cluster of computers near the museum entrance, ready to answer questions from visitors as soon as they comes through the app.

But it's teaching the museum staff something as well: They're learning how visitors interact with the collection, and as a result, are providing more information in some places or making changes to displays in other locations...

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