The Back-of-the-Envelope Guide to Communications Strategy
In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others in your organization get on board with your more-focused direction?
When you think about a communications strategy, you may be imagining a dissertation-sized playbook that takes weeks to write. You don’t have time for that, and you have to work with a lot of moving pieces that are going to change as soon as you get the thing written anyway. Strategy should be flexible, scrappy, and accessible to everyone on your team. So what’s the busy, frustrated strategist to do? . . .