ASPCA Survey Finds Consumers Concerned About Farm Animal Welfare, but Confused by Food Labels
Wandering the meat and dairy aisles of most grocery stores is a bit like sitting down to read a children’s storybook. Gleaming red barns jut out of green rolling hills.
Cartoon cows and chickens graze in the shade of a tree, or eat feed from the hand of a farmer.
Add a few well-placed words like “all-natural” or “farm fresh” to this bucolic scene and the average harried grocery shopper is probably going to buy into this pleasant story of animals living the good life...