ASPCA Launches New Social Media Campaign

Monday, October 2, 2017

ASPCA Launches New Social Media Campaign

There’s a perfect pup for every person — sometimes they just need help finding each other.

That’s the theme of a new ASPCA social media campaign designed to boost adoptions of homeless dogs in New York City and across the country. “Find Your Fido” launched on Monday when “Fido,” a cut-out of a smiling mixed-breed pooch, started appearing at different locations in the city.

ASPCA hopes people share photos of Fido as well as dogs available for adoption at their local shelters with the hashtag #FindYourFido. NYPD and FDNY plan to join in on the social media fun as well.

“We have a message we think is very powerful,” said Gail Buchwald, the senior vice president of the ASPCA adoption center. “We estimate 3.3 million dogs enter animal shelters across the country every year. We need to reach everyone who has a home and a heart.”

A Find Your Fido and Friends adoption event will take place at Central Park on Oct. 7 to showcase available pets from the ASPCA and Animal Care Centers of NYC, or ACC...

Find More By

News type 
Funding Area 
Related Organizations