After So Many Disasters, Nonprofit Relief Organizations Struggle Against ‘Donor Fatigue’
In the past month, hurricanes have hit the Gulf Coast and the Caribbean, an earthquake has shocked Mexico and wildfires raged in California. Early in Mother Nature’s most recent season of discontent, donations from everyday folks and Fortune 500 companies poured in to help those affected. But after so many disasters, how much longer will contributions continue?
Bob Ottenhoff is president and CEO of the Center for Disaster Philanthropy, a Washington-based nonprofit group that consults on disaster giving, and raises disaster relief money. He says Americans are incredibly generous.When they hear about disasters. They want to help. He predicts the amount of money donated for the current cluster of natural disasters will be around the average received after other catastrophes.
The media is vital during crises. They help spread the word and raise awareness, he says. . .