Wednesday, April 6, 2016
Aetna’s 1.5M Competition Encourages Cities and Towns to Get Healthier
A major public-health organization and a local government group are teaming up with Aetna to pursue a lofty goal: a rise in healthy communities.
The American Public Health Association (APHA) and the National Association of Counties (NACo) are working with Aetna’s independent charitable foundation on the Healthiest Cities and Counties Challenge, a competition that encourages cities and towns around the country to get healthier.
To prompt communities to take part, the Aetna Foundation is putting money on the line—$1.5 million in total prizes, to be exact, split between two tiers of cities...