Thursday, September 21, 2017
61% Of Women And 46% Of Men Think Kids Should Be Raised Without Gender Stereotypes
Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.
A worldwide shift in consumer attitude toward gender is revealed by The Future is FeMale, a new survey of more than 12,000 men and women in 32 countries commissioned by Havas. . .