This program is the first part of a two-part workshop, limited to 20 participants. The second of which focuses on improving upon opinion pieces.
With the proliferation of blogs, niche publications, social media channels and organizational self-publishing – as well as traditional media’s increasingly voracious consumption and dissemination of editorial content – getting your opinion piece published in place where your audience will pay attention should be easier than ever. But many of us in the nonprofit and foundation world don’t really understand what the editors of established editorial boards or new media curators really want. And we struggle to write in a style that is attractive to general audiences.
This workshop is designed to take you through the process of developing a winning opinion piece with tips and feedback from three professionals.
The first part will help participants get started in conceiving and writing the first draft of the opinion piece. Workshop leaders will provide their experiences with: identifying timely ideas, understanding the “news peg”, knowing what editors don’t want, writing an engaging headline, body structure, simplifying complex ideas, including multimedia elements and moving readers to action.
Come with some of the challenges that you have faced in writing and getting published, and an idea of what you would like to write. At the end of the first session, participants will be encouraged to write up their ideas and submit to the workshop leaders a draft that, if selected, participants in the second workshop will discuss and improve upon.
- The steps needed to create an effective opinion piece
- How to apply your knowledge and understanding of a topic to the produce insight pieces
- Celeste Ford, Director of Media Relations, Carnegie Corporation of New York
- Michael Hamill Remaley, Senior Vice President, Public Policy & Communications, Philanthropy New York
- Jordan Smith, Account Supervisor, BerlinRosen
Anyone who wants to write op-ed columns; open to the entire range of disciplines with the field.
8:45 - 9:00 AM Check-in
9:00 - 11:00 AM Program
Registration is required by June 21.
Members: To register yourself and/or a colleague at your organization, please log in and click the Register Now link above. (no fee)
Guests of organizers: Please email firstname.lastname@example.org with your name, title, organizational affiliation, business mailing address, and phone number. Please indicate by which organizer you were invited. (no fee)
Non-Member Funders: Please email email@example.com. ($150 fee)
Please email firstname.lastname@example.org with any questions.