Tuesday, September 24, 2013 -
12:00pm to 2:00pm EDT
Philanthropy New York, 4th Floor, 79 Fifth Avenue, NYC
Add to Calendar
Public Policy Communicators NYC is an informal group of nonprofit and foundation communications executives that has been meeting roughly bimonthly over the past five years to explore contemporary, practical topics to improve our work. Whether it’s looking at macro issues like FCC policy on “net neutrality” or micro issues like how to make the most of low-cost multi-media, PPC-NYC meetings bring members into close contact with experts for full conversations that generate new ideas.
**This is a brown bag lunch series. Come early and network with your colleagues while you eat your salad or sandwich before the program begins at 12:30 PM**
This Session: What It Really Takes to Build an Audience for Your News/Blog
Many Philanthropy New York and PPC-NYC members now have blogs and/or serial news publishing capacity on their websites. They are working hard to produce relevant content for their audiences, but are feeling that the “if you build it, they will come” axiom hasn’t come true. Many are wondering if there are secrets to bringing in larger audiences — or at least little-known best practices — that they still haven't figured out yet.
We are gathering a panel of foundation and nonprofit communications leaders who have successfully developed large audiences for their blogs and news sites to learn from their experiences.
- Promoting your blog/news
- Using invited content to increase audiences
- Using social media to drive audiences to your blog/news
A Philanthropy New York Collaborative Program with Public Policy Communicators NYC.
This Program is “Partially Open.”
- Emma Daly, Communications Director, Human Rights Watch
- Christine Haran, Assistant Vice President, Online Information, The Commonwealth Fund
- Fred Mann, Deputy Communications Director, Robert Wood Johnson Foundation
- Tim McClimon, CSR Now!, President, American Express Foundation
All foundation and nonprofit professionals engaged in communications work.