POSTPONED: Food Fight: NYC Youth vs. Predatory Marketing

Thursday, June 6, 2019 -
3:00pm to 5:00pm EDT
Philanthropy New York, 320 East 43rd Street, New York, NY 10017
Members of PNY & Partner Orgs: 
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**This program is postponed until further notice.**

Traditional health education provides children and youth a simple recipe for good health: stay away from drugs, don’t drink or smoke, and eat fruits and vegetables. However, such education competes against $2 billion dollars in annual marketing aimed at making unhealthy junk foods more appealing to youth, particularly Black and Latino youth. As more and more researchers establish the link between unhealthy diet and diet-related diseases, the importance of teaching youth about healthy food choice as a crucial component of their health, quality of life, and longevity becomes clearer. Viewed intersectionally, food choice impacts health, capacity to learn, workforce development, and civic engagement. Rather than traditional health education, youth need skills and information that empower them to make conscious, informed decisions about what they choose to eat, and allow them to play leadership roles to educate peers, families, and neighbors of all ages..

Please join us for a discussion led by an expert panel on the power of food countermarketing training as a way to combat predatory marketing and decrease the consumption of unhealthy food and beverages. Panelists will discuss the strategies used by marketers of unhealthy food, and the media, culture, and arts tools taught to young people ages 13-18 to develop and deliver countermarketing campaigns advocating for healthier food environments to their peers, families, and neighbors.

  • Countermarketing as both a tool to improve young people’s health and to teach them transferable life skills
  • Countermarketing as a support for other policies that reduce exposure to unhealthy food and promote healthier communities
  • Intersectoral and intersectional importance of food justice and infusing the movement with youth voice and leadership
  • Gaps in funding and how philanthropy can support countermarketing and youth development


Designed for

All interested funders


2:45 PM - 3:00 PM Check-in

3:00 PM - 5:00 PM Program

Registration is required by June 5th.

PNY Members: To register yourself or a colleague at your organization, please log in and click the Register Now link above.

Non-Member Funders: Please email with your name, title, organizational affiliation, business mailing address, and phone number. Please indicate by whom you were invited. ($150 fee) 

Please note: To ensure fairness among our members, we reserve the right to limit the number of attendees per organization for select professional development programs.

Please email with any questions.

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