Measuring and Strengthening Advocacy Capacity: Tools and Strategies

Thursday, October 4, 2012 -
2:45pm to 5:00pm EDT
Philanthropy New York, 79 Fifth Ave., 4th floor, NYC
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As one funder offered, “Advocacy can be a murky business.” It can indeed be quite the challenge to select, support, strengthen and ultimately assess the effectiveness of advocacy efforts—yet taking deliberate steps at the onset to measure a potential grantee’s ability to mount a strong advocacy campaign can be a critical component of success.
A variety of strategies and tools are now available to assist funders in this process.  A free electronic tool to assess an organization’s capacity to engage in advocacy activities was recently launched by the Alliance for Justice.  The William Casper Graustein Memorial Fund has developed an internal tool that measures the advocacy strength of organizations on a state level.  The George Gund Foundation has provided long-term leadership in the development and implementation of advocacy capacity assessment and evaluation.
Join those who have helped create evaluation assessment tools and designed effective strategies as they share their insights and experiences.


  • The specific skills, knowledge and resources needed for effective advocacy
  • How advocacy assessment tools are used to measure capacity and help guide nonprofit advocacy efforts and foundation support
  • A demonstration of two measurement tools
A Philanthropy New York Collaborative program presented with the Ford Foundation, William Casper Graustein Memorial Fund and Alliance for Justice.



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All interested funders. 
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